Posts Tagged ‘Personalization’

Peter Thiel, co-founder of PayPal and an early investor in  Facebook makes a provocative statement in a report by New Scientist. He says:

I believe that the computer age culminated in the internet, the internet culminated in social networks, and that we’ll have to look extremely far afield for what is next…My view is that the last wave of innovation is social networks, and that after that you have to go back to the science fiction of the 1950s for what’s next.

That’s interesting. He is not negating other possible histories that advances in social networking may spawn, just that an innovation as momentous may not happen anytime soon. Not quite what Kurzweil would say, though, when he talks about singularity (“there will be no clear distinction between human and machine, real reality and virtual reality”).

Realization that the network is a crucial dimension and the accompanying technology shifts that enabled (and will continue to enhance and enable)  the impact of this realization, has been the key driver for this innovation. Perhaps the realization that we will enter “an era in which our intelligence will become increasingly nonbiological and trillions of times more powerful than it is today” may birth new histories. Perhaps other ideas and realizations may negate Thiel’s assertions too.

I would be optimistic. The reasons are many. I think we have barely scratched the surface of the implications of the network across multiple disciplines. Much will be discovered on the way as networks evolve. And that will spawn many specializations, many new opportunities for cross disciplinary research and development.

Personalization could be one of those areas, with the network and singularity concepts contributing immensely to its evolution. For instance, in learning, if I could get exactly what I need, in the way I need and when I need to help me learn by some complex of systems, that would be effective personalization.

I would go so far as to state that this innovation is not the end, rather it is one of the first enablers towards a larger, much more fundamental change. And that change is not too distant or “far afield”.

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Rich Internet Applications technology is gaining ground in learning development as a means of providing feature rich functionality, extensibility and highly interactive user interfaces at the level of a web browser. The Servitium team recently developed the prototype of a concept that merged the developments in RIA (with Flex), social constructivism and Web 2.0.

Apart from featuring a mini-PLE, community building tools, highly interactive user experiences and extensibility through web services, the concept talked about being able to extend and shape the entire learning experience in a personalized manner with learners taking control of what they wanted and when they wanted it.

One of the highlights was the thought of using business intelligence tools for continuously evolving and adapting the user experience. With detailed tracking features for every user interaction, it is empirically possible to understand how learners use electronic resources to advance knowledge and collaboration. This is also extremely useful in building systems for adaptive personalization – personalization that provides probabilistic recommendations to shape the learning experience.

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As more customers have started looking at Web 2.0 and learning 2.0 as a way to encourage greater learner engagement and learning effectiveness, I believe the way web based training (WBT) courses are created right now should change.


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